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About the client
Penta Group is a renowned investment group headquartered in Central Europe, active in various sectors such as real estate, healthcare, banking, and energy. Their demands reflect a client class that makes no compromises when it comes to quality, visual consistency, and website performance.
Task
Our task was clear: redesign and optimization of a specific segment of their website, in collaboration with the agency Kreativna Dvojica from Slovakia, with full focus on:
- 1. improving UI/UX design,
- 2. migrating a large amount of data,
- 3. technical SEO optimization,
- 4. enhancing website speed,
- 5. implementing dynamic components within the WordPress CMS.
This was not a complete website overhaul, but a targeted improvement of key pages presenting Penta Group to investors and partners. Our goal was to translate their reputation into a digital identity — precise, elegant, and fast.
Challenges
The biggest challenge was the volume and diversity of data that had to be migrated from the old system without losing the existing SEO structure and site authority. Also, the content required careful restructuring to ensure the message was clear, professional, and aligned with their premium identity.
Another challenge was working within the WordPress environment, while meeting demands for a highly customized design that goes beyond standard themes and plugins.
Our approach
We used a custom CSS/SCSS approach, with no compromises on control over the appearance and behavior of site elements. Every part of the user interface was manually styled to ensure pixel-perfect precision, and the design is fully responsive and adapted for users on all devices.
Additionally, we made all sections dynamic using WordPress ACF (Advanced Custom Fields), so the Penta Group team can easily update content without further developer involvement.
From the SEO perspective, we carefully:
- - cleaned up unnecessary HTML/CSS code,
- - optimized images and files,
- - configured proper heading hierarchy,
- - and implemented schema markup for better search display.
Website speed was significantly improved — thanks to caching, lazy-load techniques, and resource minimization.
Result
After launch, Penta Group received a modern, flawless part of the website that fully reflects their brand and professionalism. The site is now:
- 1. 🚀 +20% faster loading on average according to Lighthouse tests,
- 2. 📈 SEO-friendly , with an increase in ranked keywords and improved CTR,
- 3. ✅ easy to maintain , thanks to the modular WordPress architecture.
Conclusion
Most importantly — the client was more than satisfied that we managed to improve just one part of the site in a way that feels like the entire digital presence was elevated to a higher level.